Transparency means…clear, clean, simple, intelligent. A Transparency of Self… consumers have become more honest about their own vulnerabilities. Since we are all hurting financially, it is no secret. By necessity consumers have simplified their lives. Their homes have become more transparent showing the bones of a room. And they like it that way versus covering it up by over-decorating. Colors are becoming more transparent. Social media has exposed our individuality to the world. The twist with social media is that it’s within our control and we’ve given Facebook, Twitter, etc. our permission for them to expose us to the world. While conversely, the economic upheavals were thrust upon us and transparency was our reaction.
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